Course Duration: 1.5 Months
Classes on: Saturday and Sunday
Class Duration: 1 hour
Introduction
- What is Digital Marketing?
- Why Digital Marketing?
- Digital Marketing platforms?
- Digital Marketing – Organic & Paid
- Digital Marketing era and the way forward
Website Planning and Creation
- Domain and Domain Regd
- Web Server & Hosting
- Planning and Conceptualizing a Website
- SEO Friendly Website
Search Engine Optimization
- How Search Engine Works
- Search Engine Algorithms
- Keywords Research
- On-page SEO(Title tag & Meta Descriptions, Header Tag, Other Meta Tags, image optimization, internal linking, anchor text, Keywords density, etc.) Off-Page SEO(Blogging, Social bookmarking, photo sharing, Q/A, Article Syndication, etc.)
- SEO Site Audits
- Local SEO
- Best Practices
Social Media Marketing
- Social Media Channels
- Social Networking
- Facebook, Instagram, TikTok, Twitter, LinkedIn Marketing
- Tracking social media campaigns
- Rules of engagement
Google Updates
- About Google Updates
- Google Panda Update
- Recovery from Panda Updates
- Penguin Updates
- How to save a website from Penguin Updates
- Hummingbird Updates
- Pigeon updates
Search Engine Marketing (Adwords Campaign)
- What is SEM
- Search Advertising
- PPC Overview
- Elements of Search Ads
- Ad Copy & Ad Extensions
- Campaign Settings
- Bidding, and Reporting
- Conversion Tracking
- Understanding the Quality Score
- What is Display Advertising
- Targeting Methods
- Display Ad Optimization
- Measuring Display Success
Content? ?Marketing
- What Is Content Marketing
- keyword & title for content marketing
- Writing Messages and Creating Content
- Content Strategy & Challenges
- Blog Marketing
- Image and Video Marketing
Email Marketing
- What is Email Marketing
- Key terms and concepts
- Step by Step Process of Email Marketing
- Tips for successful email marketing
- Online Tools
Web Analytics
- Understanding of Web Analytics & its Benefits
- Reports and Metrics
- Web Data Analysis Guide
- Cookies Vs Server Based Tracking
- Social media monitoring platforms
Mobile Marketing
- Understanding Mobile Devices
- Mobile Marketing & its Benefits
- Mobile Marketing Techniques
- Mobile Advertising and Search
- Mobile Marketing and Social Media
- Mobile Analytics
- Mobile Marketing Applications
